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Websites sit and wait with rich information ready for a visiting customer. Email drives many customers to the website so it can be used. Active versus Passive tactics are important to blend into one marketing program. We are experts in email marketing that includes:
This percentage has held up through all of the large scale projects that I have engaged in. This is by far the most compelling and valuable way to drive traffic to your website if it is done properly. This combines generating a valid offer, compelling the customer to act right away, providing as much of an incentive as possible, and eliminating any possible friction that would get in the way of them responding to the offer. By tuning the email response, you can really enhance not only the return on the investment, but you can engender more loyalty with the customer so they will accept future emails and continue the relationship.
Through math-based scientific analysis, we can optimize the conversion rate on emails that are opened and read. While this may seem obvious, even subtle changes can have an enormous impact on the effective conversion rate of your email marketing. We engaged a study that tested two variations of an email campaign, one of which used a red "order now" button while the other variation used an orange button. Just the subtle change in the color caused a 20% increase in conversions. While you can try to explain this in any number of ways, the reason may be less important than the fact that the math pointed to a very distinct change in the return on the investment of the email marketing. Whether we know the reason or not, we know that it will have a measurable impact.
Unlike any other medium like telephone or television, email and web metrics can give us very precise measurements and tracking that tells us where the email was sent, which email system was used, what device they used to view the email (iPhone, webmail, Outlook), and what they did once they read the email. This data is very rich in behavioral data that can be mined to predict what the customer might do next. Even things as mundane as evaluating the time of day they traditionally check their email can tell us when the optimum times to send the messages out could be.
These aren't just email addresses... these are real human beings... that have feelings, interests, demographics, and preferences. By proactively conforming the email campaigns to match the underlying demographics, we can feminize messages that target females, colorize messages to demographics that prefer certain colors and much more. This capability of engaging in rich segmentation gives our email marketing extra punch and we become less of scatter-gun shooters and more snipers. When your email is fully tuned to take the target with a single shot, you are communicating in the most efficient manner possible with the least intrusion.
Our team of trained email marketers can drive significant value to your email marketing campaigns with a rich track record of email response for companies in many industries including automotive email marketing, sports apparel email marketing, medical email marketing, political email marketing and much more.