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With cost per thousand (CPM) costs as high as $44 per 1,000 impressions, traditional marketing can be very expensive and massively inefficient. We are experts in providing marketing services that blend the strengths of each medium while layering in the necessary technologies to really track and verify the efficiency and return on investment (ROI) of each marketing tactic.
Many companies have a traditional marketing agency that they already trust. We work in tandem with your traditional media agency that will generally lack expertise in the web marketing components, or at best may simply outsource that piece as a separate subcontract. We believe that web marketing should be tightly integrated with your traditional marketing campaigns as a prominent peer to what you are already doing and we have the expertise to make it happen.
By leveraging our precise tracking systems, we can bring even more tracking to your existing legacy marketing channels including validating television response, radio response, geographic penetration, and segmentation audits. You may be getting Nielsen ratings or Arbitron reports for your television and radio, but we can then layer in the impact those advertising channels had on your website activity, which gives us evidence to support claims of effectiveness (or it can belie those facts). If you're spending the money you should be auditing the results to ensure that they are doing what you expected. The Internet is the perfect tool to use for this type of tracking and validation.
As we layer in the precise tracking systems, in a highly specific way, for each individual ad or keyword, you will be faced with rich, factual data that will help you make advertising decisions based on facts and math instead of guesswork, indirect polls, and gut instinct. This doesn't mean that these aren't also influences, but having math and facts can help you guide your decisions.